Public Relations
Her extensive media background gives her direct reach with influential tastemakers and gatekeepers. She understands what makes stories pop and how to articulate them to get the media to pay attention.
Sue specializes in art, food/restaurant and book promotion, and has also done some for music. Sue has also been part of the team that produced the Ogden Museum of Southern Art’s “O What a Night Gala.”
Sue can promote your product or company via:
Traditional Media
Press Releases
Scheduling appearances on TV and radio
Placement in editorial print media
Social Media
Working with Influencers to promote businesses on various platforms, such as Instagram, Facebook and Twitter.
Consult with clients on what social media platforms are best for their product.
Production & Grant Writing
Estimate costs for print, TV and radio productions
Can go on press checks
Research and write grants
Producer
Organize and style home and fashion shoots.
Can write scripts for clients and accompany to TV and radio appearances.
Event Planning
Formulating ideas for an event.
Working with client and their staff to ensure an event goes smoothly.
Sue’s PR Story
Part One: Freelance Public Relations
Sue has collaborated with a variety of organizations, be it restaurants, museums, arts organizations or bookstores.
She has worked with renowned publicist, Simone Rathle of Simon Ink, promoting Ralph Brennan Restaurant Group’s Brennan’s, Ralph’s on the Park and Red Fish Grill; and International House Hotel’s Loa bar and Rockrose. She was the local contact for Simone Ink (based in Washington D.C.) and collaborated with local Influencers promoting the restaurants and bar.
For her own book, “The Café Brûlot,” Sue set up New Orleans media appearances on WWL-TV, set up podcast interviews, had articles in the Gambit Weekly, The Times-Picayune (NOLA.com), and appeared book festivals such as New Orleans Book Festival at Tulane University. The Tennessee Williams/New Orleans Literary Festival, Preservation Resource Center Book Festival and will appear at Tales of the Cocktail in July 2023.
Sue is also a go-to moderator for book panels/discussions. For her own book and the panel discussions, she used social media platforms to promote these appearances at bookstores and other locations.
How It Started: Sue jumped officially into public relations when she became the public relations director at the Ogden Museum of Southern Art in New Orleans, Louisiana in 2008.
It was a natural segue from being an editor of multiple magazines, many of which covered the arts scene. Not to say there wasn’t a learning curve — she joined at the dawn of social media taking over such a big part of public relations.
While at the Ogden, she worked on campaigns to promote exhibitions, such as:
One World, Two Artists: John Alexander and Walter Anderson (Book also produced)
Prospect New Orleans – Citywide art triennial
Louisiana Contemporary: Annual juried art show featuring Louisiana artists
Deborah Luster – Tooth for an Eye: A Chorography of Violence in Orleans Parish
Well Suited: The Costumes of Alonzo Wilson for HBO’s “Treme”
When You’re Lost, Everything’s a Sign: Self-Taught Art from the House of Blues
Sculpture for New Orleans: An on-going, sculpture exhibition, mainly in the city’s Central Business District.
What Becomes a Legend Most: The Blackglama Photographs
Sue also promoted:
Ogden After Hours: The museum’s weekly music series
Southern Storytellers: Panel discussions with writers such as Donna Tartt, Rick Bragg, and Ellen Gilchrist. Sue was also a co-founder of this program.
Kohlmeyer Circle: The younger membership group, which sponsored events.
Haute & Handmade: A Showcase of Southern Contemporary Couture featuring Alabama Chanin.
